Mission + Values Photo Credit: Darby Magill


We are passionate about baking healthy naturally-leavened sourdough, wholegrain and plant-based products from scratch and baked fresh daily, which look and taste great, and make every eating experience more satisfying.

We want people to prefer our offerings over animal-based products because our objective is to make veganism an easily-adopted and widely-recognised approach to reducing animal suffering and environmental damage.

We strive to create an atmosphere where we can attract, retain and motivate the brightest and most talented people in the industry; where employees can learn, grow, and innovate, while holding true to the roots of traditional baking.


We want to be known as the best bread not only in Whistler, but the Sea to Sky corridor, BC, and the world, educating our staff and the public about the importance of chemical free/additive free baking and where the food comes from.

But, more importantly, we want a world where people do not exploit animals for such arbitrary reasons such as taste and enjoyment. We promote a lifestyle that excludes, as far as possible and practical, all forms of exploitation of – and cruelty to – animals for the purposes of food, clothing or anything else.

We also want a just world for humans. A world where resources are utilised in a sustainable way to ensure all current and future generations are provided for – a world where no one goes hungry. At the heart of the sustainability and food justice agenda is plant-based food production and consumption: veganism.


Sustainability: A word that is often thrown around but we “walk the walk”: reducing waste by closely monitoring and controlling numbers to ensure all baked goods are consumed and not thrown out, packaging is compostable, cleaning chemicals are environmentally-friendly as much as is allowed by Canada food safety authorities, we encourage re-use over single-use disposable items.

Quality: Our products are of high organic quality. We are charged with providing healthy, wholesome, vegan cuisine that nourishes the body and feeds the soul. We aim to satisfy because our customers deserve nothing less.

Innovative: Our products are original, to excite people and open their eyes to vegan foods.

Integrity: Our customers have come to rely on the quality of our products. Our commitment to the highest level of excellence is embedded in every product we manufacture. We stand behind our products, our service and our commitment to the greater good of our planet.

Commitment: We will invest in helping the customers, associates and communities we serve reach their full potential, because we believe their success will ultimately determine ours.

Adaptability: We will retain long-term partnerships by continuously re-evaluating our products, processes and talent to meet changing market demands.

Putting staff first: We ensure time off for our staff by being closed Mondays and Tuesday so we never lose sight of what is most important. Owners and staff should have the opportunity to rest, spend time with family, friends and worship if they choose to do so: if you live in the mountains, you should have fun in the mountains.

“A man should never neglect his family for business.” Walt Disney


Keeping it Local

At BReD, we have a commitment to sourcing as locally as we can. This means that more than 50% of our non-labour expenses from our local independent suppliers are no further than Vancouver, which is the closest city to Whistler village. And our customers are locals too, at least 75% of our clientele live in the Sea to Sky Corridor or Vancouver.

Our menu changes with the seasons to reflect this, so you won’t find carrot cake on our menu all year round because we cannot always access locally grown carrots and we prefer not to source them from overseas.


Our seasonal menu uses ingredients from the following suppliers:

Fresh produce from Helmers farm in Pemberton

Fresh blueberries from Hares farm in Pemberton

Fresh produce from Seed to Culture in Lillooet

Fresh produce from Edible Eden Farm in Pemberton

Fresh produce from Laughing Crow farm in Pemberton

Fresh produce from North Arm Farm in Pemberton

Olives from Astrid’s Fine Foods in Whistler (distributor for Lekker’s in Richmond)

Loose leaf tea from Ranger Tea (formerly Namasthe) in Whistler

Tea blends from Blume in Vancouver

Coffee beans from Elysian coffee in Vancouver

Dry foods from Jiva Organics in Vancouver

Dry foods from LCG Foods in Vancouver

Maple syrup from Simply Canadian in Vancouver

Butter and cream cheese from Vegan Supply in Vancouver

Salt from Vancouver Island Sea Salt in Oyster Bay

Flour from Anita’s Organic Mill in Chilliwack


Environmental policy

Introduction and aim

We recognize that environmental degradation and climate change is a serious global problem, and our operations result in emissions to air and water, and the generation of waste. It is our aim to comply with legislation and other requirements, continue to reduce the environmental impacts of our business and operate in an environmentally responsible manner. As a business we are committed to minimizing our impact on the environment and climate. This policy describes how we will achieve our aim.


This environmental policy applies to all our operations including management, cafe service, baking, delivery and procurement. Natasha Tatton is responsible for ensuring that the policy is implemented. However, all employees have a responsibility in their area to ensure that the aims and objectives of the policy are met.


We will ensure that resources are available to enable us to achieve our objectives and targets.


During 2022 we aim to:


To achieve our aims, we have set ourselves the following targets: