Our Story

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Are you a sourdough lover or curious about plant-based food?

It can be difficult to find delicious and healthy options in this modern world of processed food and bakeries that rely heavily on animal products.

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What’s special about BReD?

Darker bread that is crunchy and crusty on the outside, characterised by the caramelisation of the sugars released during the fermentation, and melt-in-your-mouth soft and spongy crumb on the inside.

 

Organic flour from Anita’s organic mill in Chilliwack, ancient grains from Fieldstone Organics in Armstrong, sea salt harvested by the Vancouver Island Salt company. No preservatives, no artificial flavours or colourings, no baker’s yeast. The only additions are love and time.

Who are we?

Originally from Kent in the UK, Ed has always worked in fine dining kitchens  around the world and has been making sourdough since 2008. Ed and Natasha moved to Canada in 2013 to snowboard for a season. They both worked in hospitality and Ed worked in farm-to-table restaurant Alta Bistro in Whistler, BC.

While taking some shoulder-season leave and working on Vancouver Island farms in the summer of 2014, Ed started a sourdough culture that he took with him back to Alta Bistro and implemented a bread programme for the restaurant.

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Back in 2016, Ed rented the bistro’s kitchen once a week to make bread for his friends, who subsequently told their friends, and before long demand had increased to a point where Ed had outgrown the equipment. That’s when Ed and his wife, Natasha, decided to team up and start planning to open an 100% plant-based organic sourdough bread shop in Creekside, Whistler. Natasha admired Ed’s dedication to making tasty artisan loaves and Ed knew that Natasha’s background as an English teacher and examiner, as well as a string of hospitality jobs over the years would come in useful for starting a food and beverage business.

Being vegan for the past five years, it was important for Ed and Natasha to bring that into their business. They both believe that you shouldn’t make food for other people that you wouldn’t eat yourself.

The bread shop sells loaves for pick-up in-store and a selection of small baked items and espresso based coffees are available in the bread shop. Direct-trade, Australian-inspired Canadian roasted smooth, rich and balanced deep chocolate syrupy sweetness and cherry-like fruitiness espresso coffees matched with oat, almond, soy or coconut alternatives to cow’s milk.